Journalism 4460- Blog 14

Blog 14- 4460

December 5, 2010 by ralovesangel

Angel Bell

Royal Treatment on the “Throne”: Charmin’s Bathroom Campaign

Want to have fun on the toilet? Travel to New York and use the “throne” in one of Charmin’s interactive and family-friendly restrooms.

Launched in 2006 by Proctor & Gamble, Charmin has served “More than 1.5 million people from 100 countries and all 50 states (” Charmin Restrooms is apart of their Charmin Go Nation campaign.

Charmin Restrooms are free to the public and are stationed close to Times Square. They are free, cleaned after each use, and include interactive opportunities. What more could one ask for?

Though Charmin’s campaign seems like a great idea to some, others may believe they are going overboard. Anti-capitalists would probably consider this type of campaign a waste of money and time.

Personally, I believe the campaign is a great way for Charmin to separate themselves from other brands. By launching this campaign, they are selling themselves as an elite yet affordable, family-friendly brand. Only a caring company would put fun bathrooms in the middle of New York, right?

Furthermore, Charmin is embedding their brand on the consumers’ memories. Visitors and New Yorkers will more than likely remember their most fun bathroom experience and the company that made it possible. Certainly, they will see a good return on their efforts.


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